Popular Celebrity Chef Could Hold Key as Cable and Online Players Explore Partnership

Jul 14, 2011  •  Post A Comment

HGTV owner Scripps Networks is in discussions with Demand Media about a possible partnership that could bring together the cable TV and Web players — both of which have content deals with celebrity chef Rachael Ray, reports the New York Post.

Ray has a deal with Scripps’ Food Network and in March signed a contract with Demand’s eHow.com to act as the chief creative force of its food channel, the story says.

The talks between the two companies are in the early stages, with Scripps Interactive boss Ken Lowe being seen deep in discussion with Demand Media chief Richard Rosenblatt at Allen & Co.’s media conference last week, the piece notes.

A Scripps spokeswoman was noncommittal, saying Lowe often has dinner with various people at events and "you can’t read anything into it." Demand declined comment, the story says.

It’s unlikely that Scripps would outright buy Demand, given Scripps’ recent $1 billion stock buyback plan, the story adds.

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