PR Vet Richard Licata to Join Greenblatt at NBC

Jul 27, 2011  •  Post A Comment

Our good friend Richard Licata, who we’ve known since he was at HBO years ago, is following Bob Greenblatt over to NBC.

Licata, who has been running Showtime’s public relations department, is getting the newly created post of Executive Vice President, Communications, NBC Entertainment, reporting to Greenblatt, reports Nellie Andreeva at Deadline.com.

Of recruiting Licata, Greenblatt says, "“After having worked closely with Rich twice before at networks that were in challenging transitions, I’m so pleased he will be joining NBC as we look to set a new course for this company. I don’t believe we could have orchestrated the dramatic turnaround at Showtime without him, and I know he has the skills, the showmanship, and the passion to oversee the kind of strong and multi-faceted press and public relations campaigns needed at NBC and UMS at this moment in time.”

Besides working for Greenblatt at Showtime, Licata worked for him years ago at Fox Broadcasting.

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