Regardless of the Outcome of the Casey Anthony Case, Twitter and Facebook Revolutionized the Media Coverage. On Google, ‘Caylee Anthony’ Became the 3rd Most Searched Term in the World

Jul 5, 2011  •  Post A Comment

Social-media sites Twitter and Facebook revolutionized the 36-day Casey Anthony trial by casting a far-reaching net of news across the globe, bringing minute-to-minute updates directly into people’s smartphones, tablets and work and home computers, reports the Orlando Sentinel.

Orlando was where the sensational trial took place. According to the report, "On Tuesday afternoon, the coverage reached a zenith on Twitter when the keywords "caseyanthony" were used 34,000 times and ‘notguilty’ appeared 20,000 times an hour after the announcement of the not-guilty verdict on the first-degree-murder charge."

The story added, "Media organizations across the United States and Florida, including the Orlando Sentinel, launched Twitter accounts that provided instant tweets on the Anthony case as well as offered followers the ability to receive text messages on their cellphones the moment the jury reached a verdict. A total of 75,510 Sentinel subscribers were sent an alert announcing the not-guilty verdict at 2:34 p.m. (ET) Tuesday, July 5, 2011."

The article also notes, "At times, Twitter locked up because too many followers were sending tweets in rapid succession.The appetite for instant information was global. Google — the most widely used search engine in the world — showed that ‘caylee anthony’ was the third-most-searched term in the world shortly after the not-guilty verdict was reached by the jury."

In its discussion about the impact of Facebook on the coverage of the trial, the article says "One Facebook user launched the page "Porch lights on for Caylee Marie Anthony" with the sole purpose of urging its 254,718 members from across to country to memorialize the dead child with a simple act of remembrance."

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