A new iPhone appears to be in the works from Sprint, and the big news for consumers is that it will probably be accompanied by a plan that will make the device more affordable than what’s currently offered by AT&T and Verizon, Wired.com reports.
The new device is likely to roll out before the end of 2011, says Shing Yin, an analyst at Citadel Securities.
The story reports: “Because Verizon is ending its unlimited data plans Thursday, and because Sprint features cheaper pricing for comparable plans on AT&T and Verizon, the carrier ‘could offer an attractive proposition for more price-conscious users (a demographic that we think is increasingly important to Apple following the rise of Android),’ and ‘could be a relatively stronger seller than the Verizon iPhone,’ according to Yin.”
The report from Yin points out that the phone itself is not likely to be priced lower than a comparable iPhone from a competing carrier, but the news is that the Sprint service plan is likely to cost less.
“Expanding to other carriers like Sprint and T-Mobile would help give Apple a leg up against increasing competition from Android, which by many reports show it outpacing Apple sales and taking up a large chunk of the smartphone market,” the story reports. “Now that Apple’s exclusive partnership with AT&T is over, it makes sense for the company to target the remaining big carriers in the United States to increase the iPhone’s presence.”
Added Yin, in an interview with Wired.com: “The main thing for Apple is increased distribution, which is more important now than when the iPhone was first released.”