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Spanish-Language Net Beats the Big 4 in Thursday Night Ratings

Jul 22, 2011  •  Post A Comment

A star-studded awards show on Univision combined with a night of mostly repeat programming on the Big 4 English-language networks to give the Spanish network a rare overall win for the night the 18-49 demo, TVbytheNumbers.com reports.

Univision finished the night with a 1.8 average rating for prime time in adults 18-49 in Nielsen overnights, edging CBS, which had a 1.7 average. Trailing were ABC (1.5), Fox (1.2) and NBC (0.7).

Total viewers was a different story, with CBS coming out on top with an average of 6.2 million, followed by ABC (5.5 million), Univision (4.1 million), Fox (3.9 million) and NBC (2.0 million).

Univision featured the three-hour youth awards broadcast “Premios Juventud,” which included appearances by Ricky Martin, Pitbull and Daddy Yankee.

The top show of the night was CBS’s “Big Brother,” which scored a 2.5 average rating in 18-49 in the 9 p.m. hour. But the network’s average for prime time was dragged down by the rest of its lineup, which was all repeats.

Airing against "Big Brother," ABC’s "Expedition Impossible" had to settle for a 1.3 in adults 18-49.

ABC’s “Wipeout” topped Fox’s “So You Think You Can Dance” at 8 p.m. in the 18-49 demo, averaging a 1.8 to “Dance’s” 1.6.

At 10 p.m. NBC’s finale of “Love Bites” managed only a 0.7 in adults 18-49, trailing ABC’s “Rookie Blue” (1.2 average).
 

One Comment

  1. OK — but what effect did HBO’s Sunday night lineup, with True Blood, Curb Your Enthusiasm and premiere of Entourage (final season) also have on keeping down the 4-Nets’ Sunday night numbers?
    RLT

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