Time Warner Cable had a sudden change in a key executive position Friday, with a well-known, well-liked exec abruptly announcing he was leaving the company and another exec quickly moving into his spot, Multichannel News reported.
Sam Howe. TWC’s chief marketing officer for the past seven years, stepped down, and was replaced by Jeff Hirsch. Hirsch’s title will be executive vice president and chief marketing officer.
Hirsch, who has been with the company since 1999, most recently oversaw the launch of TWC’s iPad app.
Said Time Warner Cable Chief Operating Officer Robert Marcus, in a statement: "Jeff is an exceptionally versatile and gifted executive with a unique understanding of our products and customers. His strong marketing background and proven track record in operating cable systems make him an excellent choice to lead our marketing initiatives in a new era of more intense competition and product differentiation."
The Multichannel piece adds: “Howe had been chief marketing officer at Time Warner Cable since 2005 after serving two years as senior vice president of marketing for voice services. An industry veteran, Howe started in the cable industry in 1982 at Centel Cable. He later held various positions in finance and marketing at Cox Communications and worked from 1993-98 at Telewest Communications plc in the United Kingdom, where he gained experience in the telephone and Internet industries.”
No reason was immediately reported for Howe’s departure.