A well-known TV personality who has been developing a talk show for Oprah Winfrey’s OWN network has had a change of heart about the ratings-challenged cable net and is jumping ship, Fox News reports.

Jenny McCarthy has decided to develop her talk show for NBC, the report says. A source close to McCarthy told the Fox News website that McCarthy had grown frustrated with the development process at Oprah’s fledgling network.

OWN’s spokesperson confirmed the story, saying, "OWN does not have a show in development with Jenny McCarthy."

NBC declined to confirm that McCarthy, a former Playboy Playmate of the Year and a fixture on MTV in years past, is coming aboard. A network spokesman said only, "We do not comment on projects in development."

Jenny McCarthy