A hit vampire series that saw its audience fall off for its second episode of the season enjoyed a resurgence in viewership for Episode 3, according to The Hollywood Reporter’s The Live Feed blog.
The third episode of Season 4 of HBO’s “True Blood” led all cable shows Sunday evening, drawing 6.1 million viewers over two airings on the night, the story says. That’s an improvement over the July 4 holiday weekend episode, which saw a dramatic drop with just 2.9 million viewers, compared with the season debut’s 5.42 million total viewers.
The story points out that HBO ran a marketing promotion with Episode 2, offering it early on a number of platforms such as HBO Go and On Demand. As a result, HBO indicated it was not surprised by the lower turnout for the live telecast of Episode 2.