Lifetime’s widely promoted debut Wednesday night of Roseanne Barr’s new reality show, "Roseanne’s Nuts," didn’t do much to pump up the network’s numbers, reports Joe Adalian in New York Magazine’s Vulture blog.
A network press release noted that the telecast tripled the channel’s demo ratings for the 9 p.m. hour, but a closer look at the numbers is less encouraging, according to the story.
The debut of the show drew 1.6 million viewers, while a second episode that followed it averaged fewer than than 1.5 million viewers, the story says. That means the show wasn’t among cable’s 25 most-watched shows on Wednesday and that it drew fewer viewers than Lifetime’s 8 p.m. airing of an episode of "Pawn Stars" that came from sister network History, the story says.
A Lifetime airing of a “Pawn Stars” repeat a week earlier at 9:30 p.m. pulled in about 1.3 million viewers, according to the story, meaning the “Nuts” premiere improved only slightly on the time slot performance.
The story does note that the show did a little better in the younger demos, as both episodes found their way into the Top 20 for the night.