When Is Prime Time for Mobile? Pretty Close to Traditional TV Prime Time

Jul 6, 2011  •  Post A Comment

Just as with television, mobile phones also have a prime time, and it has a lot in common with TV viewing patterns, reports Kunur Patel in Advertising Age.

Mobile users tend to surf the Web and apps from their phones more during the early evening hours, from 7-9 p.m., the story notes, citing a study from ad server MediaMind. Because of that, click-through rates on mobile devices are highest between 7 p.m. and midnight, with clicks peaking at 8 p.m.

An earlier study from Nielsen and Yahoo found that 86% of mobile Web users watch TV with their mobile devices.

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