20th Century Fox has hired a new executive VP, domestic publicity, replacing former Executive VP of Publicity and Field Marketing Carol Sewell, who left Fox in May, TheWrap reports.
The studio hired Bumble Ward, the woman behind the Bumble Ward & Associates public relations agency. Ward has recently been making a name for herself with Miss Whistle, a popular blog. She has also been a social media marketing counsel for her clients.
In her new role with Fox, Ward will report to Oren Aviv, the studio’s president of domestic theatrical marketing and chief marketing officer, and Tony Stella, president, domestic theatrical marketing and chief creative officer.
Stella and Aviv issued a statement of the new hire, saying, "Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly changing media landscape."