As Irene approached the East Coast Friday, viewers tuned in to one cable news network in unusually large numbers, pushing that network — The Weather Channel — into the lofty position of the most-watched cable news outlet , both in total viewers and in the key news demo of adults 25 to 54 years old, reports TVNewser.com.
During prime time on Friday, TWC averaged 2.45 million viewers, including 1.11 million adults in the 25-54 demographic. That compared with 1.96 million total viewers for Fox News and 1.39 million for CNN. Demo numbers were 462,000 adults 25-54 for Fox News and 477,000 for CNN, giving CNN a rare win over Fox in the demo.
MSNBC’s totals were 680,000 total viewers and 205,000 adults 25-54.