ABC has turned down an ad for the film "Our Idiot Brother," sending a memo to the Weinstein Co. outlining its objections, reports the New York Post. The ad has been running on other networks.
“Please remove the visual of the exchange of what is assumed to be drugs," the memo says, according to the piece. “Please remove the visual of the character using the juice box to depict urination,” and, “Please remove the references to getting high and smoking.”
The comedy, which stars Paul Rudd, was produced by Harvey and Bob Weinstein, who fell out with Disney, which owns ABC, in 2005, the story points out.
ABC said it has run other ads for "Our Idiot Brother" but objected to this spot because it "violated our long-established ad guidelines," the story notes.