It’s been three years since one of the most well-known, popular segments of the "Today" show went on hiatus.
And now it’s coming back. "Where in the World is Matt Lauer" was last seen on the show during the May sweeps in 2008. It will most likely return for the upcoming November sweeps, reports TVNewser.
At the time the segment left, NBC said it was because the economy was sagging, the story says.
Our TVWeek guess is that NBC has tired of waiting for the economy to improve to bring the segment back.
TVNewser says: "The next installment of the series will be its 10th, and NBC is expected to market it as a ’10th anniversary’ expedition." The story adds: "NBC has already informed some media buyers about the programming stunt."
Long a fan favorite, "The segment, which began in 1998, sees Lauer visit a different city or location across the globe every day for a week — usually during sweeps periods," the article notes.