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Amazon Reaches Milestone in On-Demand Streaming, May Be in Position to ‘Shut Down Netflix’

Aug 19, 2011  •  Post A Comment

In a warning shot to Netflix, Amazon has reached a milestone with its Instant Video on-demand streaming service, AOL Tech reports. The service now has 100,000 titles available.

Of those titles, 9,000 are included in the Prime streaming plan, the story says. Most of the library is designated for a la carte rental and purchase. TV titles start at 99 cents and movie titles are $3.99.

“With deep living room penetration, all Amazon needs to do is flip the switch, offer a reasonably priced subscription plan open to all titles, and effectively shut down Netflix,” the story says.

The Amazon on-demand library is said to be about three times the size of Netflix’s offering. The latest developments come at a time when Netflix’s recently announced 60% price increase is about to go into effect.

The story adds: “Amazon Instant Video followed Netflix’s lead into supporting as many hardware platforms as possible. The system is available through the Web, popular HDTVs and many, many set-top boxes. Most have access to Prime Instant Videos, which offers videos through a Netflix-style system. The rest are available for purchase or rental, which isn’t the most cost-friendly route for media hogs.”

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