Keith Olbermann, struggling to regain a foothold in cable talk with his fledgling “Countdown” show on Current, got some bad news in the ratings, according to The Hollywood Reporter.
Ratings for the show hit an all-time low last week in the key 25-54 demographic, averaging just 85,000 viewers. That was down 2% from the previous week. Numbers were up 5% in total viewers, with an average of 208,000.
The show debuted in June with an average of 131,000 viewers in the 25-54 demo for the week, and 354,000 total viewers, but has since leveled off.
Still, the numbers represent an improvement for Current over pre-Olbermann levels, and channel co-founder and CEO Joel Hyatt had a positive take on the results. Noting that Current is available in only 58 million homes, while CNN is in more than 100 million and MSNBC reaches more than 95 million, Hyatt said: “The only way you can characterize those numbers is outstanding.”
“People can’t watch us,” Hyatt added. “People can watch CNN if they choose to do so in 73 percent more homes than they can if they choose to watch Current. It’s an amazing disadvantage. But notwithstanding, we’re fully competitive with CNN. In the seven weeks since we’ve gone on the air there have been many nights where in the demo there are more [viewers] watching Current than watching CNN. It is mind-boggling. The percentage increase over what we had on before will break your calculator. We’re off to a terrific start. And we’re just beginning.”