Logo

Burger King Dropping Creepy King Character From Ads

Aug 19, 2011  •  Post A Comment

Burger King is reinventing its marketing strategy, shifting its target from teenagers to moms, hiring a new ad agency … and getting rid of the familiar “King” character that many customers find creepy, USA Today reports.

According to the story: “In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what’s arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.”

The No. 2 burger chain has been struggling lately, and is relying on a renewed focus on the freshness and healthfulness of its food, the story says. Plans for the next year include revamping the food, modernizing the stores and updating the company’s image.

Said Alex Macedo, Burger King’s senior marketing VP: “People want a reason to go back to Burger King. There are no plans to bring the King back anytime soon."

burger-king-king.jpg

The King is dead.

4 Comments

  1. However the bk subserviant chicken is still okay?
    http://www.bk.com/en/us/campaigns/subservient-chicken.html

  2. Keep the Creepy King away for good. Anywhere else other than a commercial he would be a peeping tom. WORST COMMERCIALS that Burger King has EVER had.

  3. I too thought the ads that this ad agency came up with were very creepy. Burger King would be well suited to keep a guiding hand in the design process so that the replacement ad agency focuses on developing a relationship with the customer. Like Dominoe’s is trying to do by being upfront and honest.

  4. I too thought the ads that this ad agency came up with were very creepy. Burger King would be well suited to keep a guiding hand in the design process so that the replacement ad agency focuses on developing a relationship with the customer. Like Dominoe’s is trying to do by being upfront and honest.

Leave a Reply to Susan Scott Cancel Reply

Email (will not be published)