Cable and satellite television companies are concerned about what they see as an alarming trend: TV viewers aren’t buying adult video-on-demand products like they used to, reports The Wall Street Journal. (Please note that the WSJ is behind a paywall and not all readers may be able to access the story.)
DirecTV blamed "lower adult buys" as a reason for weaker pay-per-view revenue in its second quarter earnings, while Time Warner Cable said a decline in its adult category caused more than one-third of a $14 million drop in VOD revenue, the story notes.
The reason? Adults are turning to free porn on the Web, the story says. "There’s been a fairly steady trend over some time period now for adult to go down largely because there’s that kind of material available on the Internet for free," Time Warner Cable Chief Executive Glenn Britt said on a conference call last week.
Comcast, which was spoofed as the porn-dependent Kabletown on NBC’s "30 Rock," reported a slowdown in pay-per-view revenue during its second-quarter earnings call on Wednesday, although a company representative declined to comment on how much shrinkage in adult content contributed to that, the story notes.