A cable channel that has already put a lot of effort into branding itself is now positioning itself to start the process all over again. The channel that was once known as Outdoor Life Network and currently goes by Versus will soon be known as NBC Sports Network, reports USA Today.
Comcast’s NBC Sports Group announced the new name today, saying that the network will also sport a new peacock logo as part of the overhaul of the network.
Mark Lazarus, NBC Sports Group head, emphasized that there’s more to the name change than just the name. "It’s a complete repositioning of the brand," he said. The new look, logo and name will officially launch Jan. 2, 2012.
The channel started up in 1995, and traditionally has specialized in niche sports. It televised a schedule of National Hockey League games in the past, and its showcase event has been the Tour de France.
OLN became Versus in 2006.