In a deal that is seen as a big step toward mainstream exposure for the UFC and its mixed martial arts events, the organization is putting the finishing touches on a deal with Fox worth about $90 million, Sports Business Daily reports.
The pact is expected to place as many as four bouts per year on the Fox Network. It would represent the first consistent exposure for UFC on broadcast.
Fox has yet to confirm the deal, but reportedly it will run as long as eight years. As part of the new agreement, most UFC programming currently on Versus and Spike TV — including fight cards and the reality program “The Ultimate Fighter” — will move to FX starting in January. Fuel, another Fox outlet, will also receive some UFC programming.
UFC had reportedly been negotiating for months with Comcast/NBC, but those talks apparently broke down.