Google’s Dream of a Competitor to Facebook Appears to Be Stumbling Out of the Starting Block

Aug 31, 2011  •  Post A Comment

In a sign that Google’s new social network faces an uphill fight in its attempt to woo consumers away from Facebook, the amount of time U.S. users spend on the new Google+ service has been stagnating, reports Bloomberg.

For the week ended Aug. 27, users spent an average of 5 minutes and 47 seconds on Google+, a 4% gain from the previous week, according to a report from Experian Hitwise. But that’s down from a peak of 5 minutes, 50 seconds during the week of July 16, the story points out.

“The people that you’d want to add are in many cases very happy on Facebook and they don’t want to have another social network,” said Charlene Li, an analyst with Altimeter Group.

In another sign of slowing user interest, U.S. visits to Google+ declined 5.5% to 1.16 million during the week ended Aug. 27, the story notes. However, Google has not yeat invited the broad public to join so it may be too early to judge, according to Gartner analyst Michael Gartenberg.

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