Hulu Outlines Plans for Its First International Expansion, Targets Asian Nation for Rollout

Aug 11, 2011  •  Post A Comment

Hulu is set for its first international expansion, with plans to roll out a premium subscription service later this year in Japan, reports B&C.

Hulu’s content will be available on "four screens (PCs, TVs, mobile phones and tablets), for one monthly price," wrote Hulu Senior Vice President of international Johannes Larcher in a blog post.

It’s not known whether Hulu’s existing broadcast partners, ABC, NBC and Fox, will supply U.S. network television shows to the new Japanese service, the story says.

Larcher said the company’s reasons for picking Japan include Hulu’s depth of Japanese programming and the fact that the country is a major producer of content.

Larcher wrote: "In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favorable environmental factors to a service like ours, including extensive broadband penetration, smartphone and other Internet-connected device ubiquity, and strong consumer interest.”

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