A ratings system for measuring TV viewing on various apps for the Apple iPod is being developed.
Nielsen is working with Time Warner Cable, Cablevision Systems and two programmers on tests to measure live television viewing on the cable operators’ iPad apps, reports Multichannel News.
"Right now, iPad streaming is not having an impact on ratings," said Nielsen executive Matt O’Grady. ""But we’re taking [the project] dead seriously because our clients need to know what the viewing is on tablet and smartphone platforms."
He declined to name the two programmers joining the test.