While some retailers would jump at the chance to get their products featured on MTV’s hit "Jersey Shore," youth-focused clothing company Abercrombie & Fitch wants none of it — and is even offering to pay Mike "The Situation" Sorrentino to not wear its clothing, according to The Hollywood Reporter.
In a statement, Abercrombie & Fitch said it was "deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image," the story says. It added that associating with "Jersey Shore" "is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
The statement went on to note that the company had offered "substantial payment" to the Situation and the show’s producers to have him wear another brand, an offer that it also extended to other cast members, the story says.
Yet despite its distancing from "Jersey Shore," Abercrombie & Fitch last year released a "Fitchuation" T-shirt, the story notes.
Sorrentino told New York Magazine, "The Situation — my name, or my character — is known worldwide now. Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself."