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Tennis Channel Expands Reach for U.S. Open Coverage

Aug 29, 2011  •  Post A Comment

With the upcoming broadcast of the U.S. Open, the Tennis Channel will be available to a much broader range of homes than its usual reach, reports Multichannel News.

Partnerships with DirecTV, Dish Network and AT&T U-verse will boost the penetration of the sports channel from its base of 31 million homes to more than 50 million. The Tennis Channel will present 236 hours of coverage of the U.S. Open tournament from Flushing Meadows, Queens, in New York.

DirecTV will show the U.S. Open Experience free to all subscribers, while AT&T U-verse will offer a freeview from Aug. 29 through Sept. 2, during the 10 days of the tournament.

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