TV Shows Go Into the Cloud After Apple Inks Deals to Expand iCloud Service

Aug 2, 2011  •  Post A Comment

Apple has expanded its cloud service to Apple TV, allowing users to store television shows remotely and then access them on their devices at any time, reports the New York Post.

"iTunes in the Cloud now lets users download previously purchased TV shows to their iOS devices, Apple TV, Mac or PC at no additional cost, just like music, apps and books," Apple said in a statement.

Apple had an easier time making a deal with the TV industry than with the music industry because piracy isn’t an issue with the TV studios, the story says.

The deal should boost sales of TV shows through iTunes, since consumers won’t have to store the large video files on their own devices, the piece points out.

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