One of the hottest players in daytime TV has thrown his hat in the daytime talk ring for what’s shaping up as an unusually competitive fall 2012 season, B&C reports.
Working with Endemol USA to develop and produce the new talk show is Steve Harvey, who currently hosts the TV game show “Family Feud.” NBCUniversal Television Distribution, with whom Endemol did business with the Howie Mandel-starrer ‘Deal or No Deal,’ will distribute the show to TV stations.”
According to the article, " ‘Feud’ grew 55% last season among daytime’s key women 25-54 audience, making ‘Feud’ syndication’s fastest growing program." "Feud" is distributed by Debmar-Mercury.
Harvey is an actor, comedian, radio host and best-selling author, and was one of four comedians spotlighted in Spike Lee’s feature film “The Original Kings of Comedy.”
He starred in the WB sitcom “The Steve Harvey Show” and currently hosts a thriving nationally syndicated radio show, “The Steve Harvey Morning Show.”
According to the story: “Endemol, which Wednesday announced it was launching a scripted division, has been talking to Harvey about doing a show for at least two years, said David Goldberg, chairman of Endemol North America. Said Goldberg: "We go after things that we think make good television and then figure out where they are going to be. It isn’t like we’ve been going out and taking tons of meetings so we could go out and get into syndication. We saw Steve Harvey as a huge talent, and thought that was a logical way to get into this business."
Harvey took over last fall as host of “Family Feud,” succeeding John O’Hurley, and has seen ratings climb steadily. The show typically finishes third among game shows, behind CBS TV Distribution’s “Wheel of Fortune” and “Jeopardy!”
"I think it’s an interesting angle to have a guy in daytime television who’s actually built his platform around not only being funny but also being empowering and insightful for women," Harvey said. "I hope to offer women an interesting take on a lot of different things from the male perspective, and I also want to be empowering to people and give them great information. It’s a triple threat combination."