Video Music Awards Prove (Barely) MTV Still Has Something to Do With Music

Aug 29, 2011  •  Post A Comment

The annual shockfest known as the Video Music Awards left viewers with just enough reason to believe MTV still cares about music, according to an analysis by Tim Molloy on TheWrap.com.

While the show may have been “more packed wih music history than any in recent memory,” Molloy writes, it still wasn’t all that convincing.

According to Molloy: “No one, with the exception of Gaga, Adele, a pregnant Beyonce and a couple of others, seemed that into it. Usually it doesn’t matter: No one expects anything but perfunctory performances from the VMAs (or Grammys, or any other awards show). But usually MTV lucks into — or creates — some kind of outrageous moment distracting enough to make us forget about the music. Not this year.”

The piece says this year’s best moments, few as they were, came during the musical numbers, with Adele, Lady Gaga — performing in drag as her alter ego Jo Calderone — and Beyonce — delivering a strong performance shortly after announcing her pregnancy — among the highlights.

With Britney Spears and Gaga’s Calderone stopping short of a kiss and Kanye West behaving himself, Molloy concludes that the show, to its detriment, was lacking in shock value this year.

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