Even after being downgraded to a tropical storm, Hurricane Irene delivered record ratings for the Weather Channel, with Saturday’s numbers representing the network’s highest-rated entire day in its 29-year history, reports The New York Times’ Media Decoder blog.
One 15-minute block, when Irene hit North Carolina’s Outer Banks, drew more than 4 million viewers, surpassing the Weather Channel’s previous quarter-hour peak of 3.93 million during Hurricane Katrina, the story notes.
Overall on Saturday, the network averaged 2.45 million viewers, almost 1 million more than than CNN and Fox News each drew that day, the story notes. Viewership fell on Sunday, however, when the storm reached New York: The network had an average of 1.29 million viewers that day, in the ballpark of Fox News’ 1.37 million and CNN’s 1.24 million, the piece points out.
As previously reported, the Weather Channel was pushed into the top position as the most-watched cable-news network on Friday, both among total viewers and in the key news demo of adults 25 to 54 years old.