Weather Channel Staffing Up for Push Into Original Programming

Aug 15, 2011  •  Post A Comment

Former Scripps Networks executive Mary Ellen Iwata has been hired by The Weather Channel as vice president of Original Content and Development, reports Deadline.com. This is a new position and bolsters the industry buzz that The Weather Channel is stepping up its efforts to develop original programming.

Iwata will be developing, commissioning and acquiring original programming for The Weather Channel, working out of the New York offices. Iwata has been brought on board by the network’s new SVP of Content and Development, Michael Dingley, with whom she worked at HGTV.

Bob Walker, The Weather Channel’s new EVP and general manager, is spearheading the push into originals.

One Comment

  1. The Weather Channel once had real current weather and forecasts but now it’s filled with programs that belong on PBS or The Discovery Channel.
    They need to go back to their roots

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