MSG Entertainment announced that it has named a new senior vice president, product management and brand oversight, Rockettes. The position has been taken by Chris Moseley, formerly senior vice president of marketing for History Channel.
Making the announcement was Melissa Ormond, chief operating officer, MSG Entertainment. “The Rockettes are an iconic and beloved world-class female dance company, so it was important for us to find exactly the right person to help us grow the brand in new and innovative ways,” Ormond said. “Chris has an extensive background in building strong brands and creating integrated partnerships. She will play an integral role as we continue to grow our Rockette business and seek opportunities to build upon the strength of their renowned history.”
Moseley will oversee brand strategy, development and management for the Radio City Rockettes, including examining how to expand the brand into new platforms, merchandising, partnerships and multimedia applications.
“I am thrilled to join MSG Entertainment to work on such a powerful and iconic brand as The Rockettes,” Moseley said. “I look forward to evolving the Rockette brand in new ways outside of the Radio City Christmas Spectacular and bringing the spirit and passion behind this incomparable dance company forward, while maintaining the legacy that surrounds them.”