Bravo Reality Guru’s Margarita Brand Hit With Class-Action Lawsuit

Sep 8, 2011  •  Post A Comment

A class-action lawsuit has been filed against the company that owns a margarita brand marketed in association with Bravo reality guru Bethenny Frankel, TMZ.com reports.

Beam Global Spirits, owner of the Bethenny Frankel’s Skinnygirl Margarita brand, is accused of making deceptive statements on the label by advertising the drink as “all natural” and claiming it has no preservatives. The brand was recently pulled off the shelves by the Whole Foods chain after it reportedly determined the drink not to be all natural.

Frankel built an empire based mainly on Bravo reality shows, starting with her run on “The Real Housewives of New York City” and continuing with her own series “Bethenny Getting Married?” and “Bethenny Ever After.” She reportedly sold her Skinnygirl cocktail brand to Beam in April for about $120 million.

The lawsuit, led by Reneta Bonar, was filed in federal court in California and demands that Beam pay unspecified damages and “engage in a corrective advertising campaign,” the story reports.

Beam said in a statement: "In today’s litigious society, nothing is surprising. The litigation filed in relation to the labeling of Skinnygirl Margarita is frivolous. We will defend our case vigorously, and we are fully confident we will prevail."

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