"Facebook is looking to hire a big-name executive to cultivate relationships and strike deals with the film and music industries to bolster its media offerings," Reuters reports.
The article continues, "In recent months, Facebook had discussions with former MySpace co-President and former MTV executive Jason Hirschhorn about a job spearheading the company’s outreach to media companies, according to several people familiar with the situation."
The effort represents a somewhat new attitude on Facebook’s part about media, according to the article: " ‘They had held the media industry at arm’s length for a while. It was: ‘We are a platform, come use us all you want but we don’t necessarily need to partner with you.’ But now the attitude has changed,’ said one of the people familiar with the situation. ‘They realize that one of the next phases in its evolution is to work with the media companies,’ the person added."
The story also notes, "Facebook was aggressively exploring recruiting a media point-person a few months ago, but has since shifted its attention to other strategic priorities, the sources said. But with the company increasingly interested in making media a key part of the social network, people expect the search to pick up again soon."