Jitney Beach Towels, Chicken-Scented Air Fresheners: Network TV Gets Creative (or Is It Desperate?) in Last-Minute Efforts to Generate Interest in the Fall Season

Sep 16, 2011  •  Post A Comment

Network television executives are getting creative in their attempts to convince viewers to sample their new shows for the 2011-12 season, according to The Hollywood Reporter, which runs down a list of the networks’ last-minute gimmicks and giveaways.

ABC, trying to get Hamptons-bound travelers to sample "Revenge," which is set in the tony resort area, handed out beach towels to Hamptons jitney travelers, the story reports. The network also is giving out barbecue chicken-scented air fresheners to promote Tim Allen’s new comedy, "Last Man Standing," the story says.

CBS’s "Person of Interest," from J.J. Abrams, set up interactive mirror-like windows in New York and Los Angeles where people can stop and have their photos added to a "classified" file, which is then provided for Facebook uploads, the story says.

NBC’s "The Playboy Club" has a deal with Bloomingdale’s to give shoppers the chance to win a walk-on role on the show, the piece adds.


  1. Advertising in NYC, the Hamptons and LA is not going to get the middle of the country watching. You need more creativity to reach the real viewers you need.

  2. Actually, people in the “middle” of the country are typically home watching their TV, and will see the on-air ads. The hustle and bustle of metro areas keeps people away from their TV sets so more unique methods are necessary to encourage tune-in.
    Also, ideas in big cities are the ones that generate PR coverage. Don’t believe me? See above.


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