Network television executives are getting creative in their attempts to convince viewers to sample their new shows for the 2011-12 season, according to The Hollywood Reporter, which runs down a list of the networks’ last-minute gimmicks and giveaways.
ABC, trying to get Hamptons-bound travelers to sample "Revenge," which is set in the tony resort area, handed out beach towels to Hamptons jitney travelers, the story reports. The network also is giving out barbecue chicken-scented air fresheners to promote Tim Allen’s new comedy, "Last Man Standing," the story says.
CBS’s "Person of Interest," from J.J. Abrams, set up interactive mirror-like windows in New York and Los Angeles where people can stop and have their photos added to a "classified" file, which is then provided for Facebook uploads, the story says.
NBC’s "The Playboy Club" has a deal with Bloomingdale’s to give shoppers the chance to win a walk-on role on the show, the piece adds.