NBC is taking a page from Fox’s playbook with the rollout of two of the network’s new comedies, reports Deadline.com.
Fox gave a boost to its new comedy “New Girl” by streaming it online before it aired on the network, and now NBC will do the same thing with the second episodes of "Up All Night" and "Whitney," the story reports.
NBC has reportedly struck a deal with Yahoo to make it happen.
The strategy worked for "New Girl," which streamed on Hulu, iTunes, VOD, on airplanes and in hotels before it aired on television, the story points out.
The Yahoo deal has the Wednesday episode of "Up All Night" and the Thursday episode of "Whitney" being streamed and promoted on Yahoo’s site starting today, Tuesday, the piece notes. It doesn’t include "Free Agents," another new NBC comedy, which may be heading for a cancellation, the story adds.