NFL Opener Puts NBC Way Ahead of the Pack in Thursday Ratings

Sep 9, 2011  •  Post A Comment

The opening game of the NFL regular season, featuring a showdown between the past two Super Bowl champions in the Green Bay Packers and New Orleans Saints, was a ratings blockbuster for NBC Thursday night, reports TVbytheNumbers.com.

The numbers are preliminary and the nature of live sports means they are likely to change considerably, but NBC easily outdistanced the other broadcast networks.

At 8 p.m. the pregame show and first half-hour of the game on NBC had a 6.4 rating in the 18-49 demo and a 10.2, respectively. At 8:30, the CBS Fall Preview special collected a 1.6 in the 18-49 demographic.

At 9 p.m. NBC’s game coverage had a 10.75 average rating in the 18-49 demographic, towering over CBS’s "Big Brother" with a 2.35 and ABC’s "Rookie Blue" with a 1.05 average.

The 10 p.m. hour was also a big win for NBC with the game earning a 9.6 average in the 18-49 demo. ABC’s "Rookie Blue" had a mean score of 1.2 in the same demo for the hour.

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