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Oprah Looks to Update Web Strategy as Traffic Falls Off

Sep 2, 2011  •  Post A Comment

With her website traffic down since she left daytime television, Oprah Winfrey will meet with top tech executives next week to learn about the future of the Web and how to tap into social media, reports the New York Post.

Winfrey will attend an event at the home of Facebook Chief Operating Officer Sheryl Sandberg, who is considered the most powerful woman in Silicon Valley. Other tech executives in attendance will include Twitter Chief Executive Dick Costolo and LinkedIn’s Jeff Weiner, as well as executives from Winfrey’s TV production company and from Hearst, which publishes Winfrey’s magazine.

While Oprah.com attracted 5.1 million unique users in January, that had dropped off to 2.4 million by July, according to comScore.

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