What’s the Most-Viewed 15-Minute Segment in Prime Time — and What Percent of Americans Are Watching?

Sep 14, 2011  •  Post A Comment

Nielsen revealed this week that one 15-minute time slot is the most viewed part of prime time. 

The research firm said the period from 9:15 to 9:30 p.m. has the biggest audience, with almost 42% of Americans with TV sets tuned in at that time, TVNewsCheck reports.

Among younger adults — age 49 and younger — the top slot is 9:45-10 p.m.

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