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Another DVD Rental Service Announces a Price Hike

Oct 28, 2011  •  Post A Comment

Even after a consumer rebellion following a controversial Netflix price increase earlier this year, another movie rental service has announced a price hike, according to The Hollywood Reporter.

The rental-kiosk service Redbox will boost its standard DVD rental fee by 20% starting on Monday, the story reports.

The move comes after Netflix has suffered with a sharp decline in its share prices in the weeks after it announced its price increase. Coinstar, which owns Redbox, also saw a share drop, with its stock price declining more than 12% in after-hours trading Thursday, the story says.

Redbox’s new price will be $1.20 a day for DVD rentals, compared with $1 a day previously. The higher fee is needed to meet rising operating expenses, the story says.

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