Even though tech critics weren’t impressed with the iPhone 4S, Apple shares hit a new high Friday as consumers rushed to get their hands on the new device, reports Deadline.com.

Apple shares rose 3.3% to $422, a new high, the story notes. Some frustrated BlackBerry users, upset at the company’s service problems, may be considering switching to Apple’s iPhone, the story notes.

Apple will release its third-quarter earnings Tuesday.