Hugh Hefner Says He Knows What Went Wrong With NBC’s ‘Playboy Club’

Oct 5, 2011  •  Post A Comment

Playboy founder Hugh Hefner took to Twitter to provide an explanation for why NBC’s "The Playboy Club" failed, according to The Hollywood Reporter.

"It should have been on cable, aimed at a more adult audience," Hefner tweeted to his roughly 870,000 followers.

NBC said Tuesday that Brian Williams’ newsmagazine will take over the show’s spot starting on Oct. 31, and that "Prime Suspect" repeats will air in the slot until then.

Hefner added that the show’s fans "are really upset at the cancellation," the story noted.

The show premiered to a less than stellar 1.6 rating in adults 18-49, and that figure eroded to a 1.2 by its third episode.

The Parents Television Council, which campaigned against the series from the beginning, celebrated its cancellation, the story notes, saying it is “pleased” and “grateful” about the show’s demise.


  1. Heff is 100% right re: a show like this needing to be on cable.

  2. Better yet, the show should have aired during the same century in which anyone still cared about the Playboy brand. It reminds me of the Peanuts comic strip, woefully stuck in the 1950s and 1960s.

  3. The problem is that the wrong lessons were taken away by the networks from the critical success of Mad Men.
    (1)Just because the critical buzz is strong for Mad Men doesn’t mean the masses of a major network will want to watch it (Mad Men has a small cable audience).
    (2) Even if Mad Men actually had a big audience, it wouldn’t be because it’s set in the early ’60s. It’s because the characters and stories are compelling. The ’60s are not hot; good characters and stories are — whether they are contemporary or anachronisms of the past.

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