Even without upgrading the iPhone enough to call it an iPhone 5, Apple’s recent rollout of the new iPhone 4S has been a rousing success.
PCMag.com reports that the device sold 4 million units during its launch weekend, more than double the 1.7 million units sold last year during the iPhone 4’s launch weekend. By comparison, the story notes that Amazon sold 95,000 units on the first day of pre-orders for the Kindle Fire.
Apple’s Phil Schiller, the story notes, is calling the iPhone 4S the best-selling phone of all time, “and he’s probably right.”
The story calls the 4S one of the fastest-selling pieces of consumer technology in history.
The story adds: “Clearly, demand for the iPhone 4S is extremely high. But why? At launch, more than a few people called it a letdown … since the form factor is almost identical to the iPhone 4, and many of the rumored features — like a bigger screen, NFC, and a tapered design — failed to appear. The new AT&T model doesn’t even have the HSPA+ 21 connection that was predicted.”
Tallying reasons for the strong debut, the story notes that the rollout marked the first time an iPhone had launched on no less than three U.S. carriers, with AT&T, Verizon and Sprint all offering the device simultaneously. Other factors include the timing of the offering — including Steve Jobs’ recent death being in the news, bringing attention to Apple — and the fact that the iOS platform has had time to gain a foothold.