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Netflix May Already Have Set the Wheels in Motion on Its Next Misstep

Oct 12, 2011  •  Post A Comment

Netflix is banking on a new strategy that some observers say carries a high risk, according to The Hollywood Reporter.

The company made a slew of deals at the international television market MIPCOM last week, buying up foreign television shows, the story reports. It remains to be seen whether the online-streaming service can sell U.S. viewers on the new content, the story notes.

Among the shows Netflix ordered in its buying spree is "Lilyhammer," a bilingual gangster drama featuring "The Sopranos" star Steven Van Zandt as a former gangster shipped off to Norway, according to the article.

Netflix also bought "Borgia," a French/German co-production that is set in Medieval Rome, akin to Showtime’s "The Borgias," the piece adds. The company also licensed the British supernatural drama "Being Human," which was recently remade for U.S. audiences by Syfy.

Tony Wible, an analyst with, Janney Montgomery Scott, said the move is sparked by a limited pool of exclusive content, but noted that the strategy carries risks.

"Netflix can go after non-exclusive content, which is more of a commodity, or they can try to pursue exclusives and originals, which bring a higher risk. The problem is there is no more exclusive content to be had,” Wible said.

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