Linda Yaccarino, an 18-year veteran with Turner Broadcasting, has landed another big television job just a day after announcing her departure from Turner, Multichannel News reports.
Yaccarino is poised to accept an offer from Comcast to take a senior ad sales position with NBCUniversal, the story reports. Veteran NBCU cable ad sales exec David Cassaro announced this week that he is leaving the company, the story notes.
Yaccarino’s departure from Turner was announced Monday in an internal memo, as previously reported. At that time it was announced that she was leaving to “pursue new professional opportunities.”
NBCU did not comment on the latest report.
The Multichannel piece reports: “Ad sales executives speculated that Yaccarino had been seeking a bigger job than the one she had at Turner, and that at NBCU she would have an opportunity to oversee both broadcast and cable, a role that has been vacant since General Electric veteran Mike Pilot left the company following the acquisition by Comcast from GE.”
The New York Post reported that Yaccarino will head cable advertising for NBCUniversal, replacing Cassaro.