Pricing for ad inventory in ABC’s upcoming Academy Awards telecast appears to be right about where it was a year ago, Brian Steinberg reports in Advertising Age.
ABC is asking for $1.6 million to $1.7 million for a 30-second spot in its 2012 Oscars broadcast, still less than the $1.8 million fetched in 2008, the story reports.
The numbers are about on par with the 2011 broadcast, when ABC sought about $1.7 million for commercial time, the story says. The recent turmoil over the departure of producer Brett Ratner and host Eddie Murphy has had little impact on the prices, which was most likely established weeks ago, Steinberg writes.
Indeed, the prices suggest last year’s ratings, which dipped to 37.9 million viewers from 41.7 million in 2010, haven’t turned off potential advertisers, the story points out.