CBS turned down a deal with Apple TV to stream TV shows, it was revealed during the third-quarter earnings call with the network yesterday, Nov 3, 2011, reports PC World.
According to the article, "During a company earnings call Thursday, CBS CEO Les Moonves revealed that his network declined to work with Apple on a television streaming deal. The comments came when Moonves was asked whether CBS would be willing to partner with streaming services that did not guarantee upfront payments for CBS content. ‘Frankly, we don’t believe in them,’ Moonves said. ‘We’ve even been against joining Apple TV, which was an advertiser split.’ Moonves did not expand on his comments or explain what he meant by ‘joining Apple TV.’ "
The article continues, "The CBS chief’s remarks appear to shed light on reports from late 2009 that claimed Apple was working on a subscription-based alternative to cable television packages. At the time, Apple’s concept was believed to be a $30 monthly subscription service where you could watch an unlimited amount of content from the major network providers via iTunes. So instead of watching broadcast television, you would stream only the shows you wanted to watch for a monthly flat fee."