DirecTV Discovers the Real Power of ‘Free’: Millions of Dollars

Nov 3, 2011  •  Post A Comment

DirecTV reported a third-quarter profit up almost 8 percent, thanks to a promotion the satellite TV provider did giving away a service for free, reports Bloomberg

The service in question is one that gave new subscribers its NFL Sunday Ticket package for free if they gave DirecTV a two-year commitment. Those subs saved a little more than $300 this season, the article notes.

“I don’t know why they didn’t do a promotion like this earlier,” Vijay Jayant, an analyst at International Strategy & Investment Group in New York, told Bloomberg. “It could be another leg of growth for DirecTV.”

The article also says, "DirecTV, based in El Segundo, California, added 327,000 U.S. users, helped by demand for its NFL Sunday Ticket promotion. Analysts projected a gain of 158,000, the average of 10 estimates in a Bloomberg survey."

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