Following news that Kim Kardashian and her husband of 72 days are getting a divorce, the E! network is scrambling over what to do with her wedding special — a program the channel has aired almost every day since it debuted Oct. 9, reports The New York Times’ ArtsBeat blog.

Kardashian reaped millions by selling the TV rights to her wedding to E!, and the network has sought to wring ratings out of the special by keeping "Kim’s Fairytale Wedding: A Kardashian Event” on the air, the story notes.

At the heart of the discussion among E! executives is whether to keep airing the wedding special or pull it from the schedule, the article adds.

Despite few of Kardashian’s fans being surprised by the news, the network said in a statement: “All of us at E! are surprised and saddened by this news, and we send our support to Kim and Kris at this difficult time," the story says.

Many people had criticized the relationship between Kardashian and her husband, New Jersey Nets forward Kris Humphries, as a publicity stunt, according to the piece.