Emmy-winning actress Melissa McCarthy has been tapped as the new spokeswoman for an iconic American product, according to The Hollywood Reporter.
Tapping McCarthy as the spokeswoman for Ivory Soap is part of what manufacturer Procter & Gamble calls a "holistic reinvention" of the brand, the story notes.
The star of CBS’s "Mike & Molly" will host "Soap Dish," an online social community on Facebook, where she will interact with fans and talk about topics such as motherhood and cooking, the story says.
"As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls’ necks, I’m in," McCarthy said.