Regis Philbin’s last appearance as a co-host of the syndicated show "Live with Regis & Kelly" drew hefty advertising rates, with 30-second commercials in today’s telecast selling for $250,000 each, reports MediaPost.com’s MediaDailyNews.

The show typically earns between $25,000 and $35,000 for a 30-second spot, the piece says.

Despite the jump in prices, Regis’s final show wasn’t a record for a single episode of a syndicated talk show, the story points out. That honor is held by "Oprah," which drew about $1 million for a 30-second spot when the show ended earlier this year, the piece adds.